Megyn Kelly and NBC are changing her approach as ratings continue to tank. But will it be enough to save her show?
Kelly's ratings have been nothing short of disastrous for NBC. According to The New York Times TV reporter John Koblin, last week her hour of Today averaged just 2.2 million viewers and a 0.5 in the key demo. That is down 24 percent in viewers and 38 percent in the demo from the same week last year.
Even worse, reports say the show is also having a negative impact on NBC's morning ratings as a whole. The Wrap reports that ratings for Kathie Lee Gifford and Hoda Kotb's Today hour, which airs right after Kelly's, are down 18 percent from last year.
"Too many people are tuning out NBC," a source told Page Six. "Hoda and Kathie Lee had been a bright spot in the mornings. People are alarmed."
Things are so bad that publicists don't even want their clients to appear on the third hour of Today. As a result, she is having trouble booking celebrity guests who don't already work for NBC.
"I’m not booking anyone on her show," one publicist told Variety. "I literally haven’t pitched anyone even from right out the gate. The buzz that is out there is so bad."
Kelly's struggles may be partly because she tried to re-brand herself with NBC. During last month's premiere, she famously said she was "kind of done with politics." She tried to make her show more light-hearted, but viewers apparently preferred her tougher demeanor.
Now she and NBC are desperate to turn things around. That may mean goodbye for her newfound sugar-sweet persona.
Kelly called out Twitter during her show for suspending Rose McGowan's account after the actress slammed Harvey Weinstein. The host pointed out that Twitter didn't suspend the account of Donald Trump's attorney after he retweeted a user who threatened to "gut" Kelly over a question at the Republican primary debate.
"The point is not to dredge up that old dispute, it's to say there's an inconsistency here, and who is Twitter kidding? Right. Give me a break," Kelly said on Friday's show. "Twitter, do better."
Also last week, Kelly spoke to Lauren Sivan, a journalist who has accused Harvey Weinstein of sexual harassment. The interview led to a series-high demo rating for Kelly's hour of Today. Her coverage of the Weinstein scandal as a whole has also gotten some positive reviews. But it may be too late.
Do you think Megyn Kelly can save her show's ratings? Let us know your take in the comments section below!